San Diego-based Competitor Group has bought the rights to the National Marathon from Greater Washington Sports Alliance, though the latter will still be helping out on the local level, reports the Washington Business Journal.
The re-vamped marathon will be called the SunTrust Rock n' Roll USA Marathon and will be accompanied by the CareFirst Rock 'n Roll USA Half Marathon.
The event will be more than a marathon with the addition of a band every mile of the race, and bigger-name bands performing a concert at the end. The idea is to draw more people to the event, and Competitor Group has a circuit of races like this, Washington will be the 26th tour stop for the company.
The bands have not yet been named, but the race will take place on March 17, 2012.
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